Anthony P. Liguori

Anthony P. Liguori

Senior P&C insurance producer with nine years on the agency side, selling, servicing and renewing personal lines.

Latham, NY, remote since 2017 LinkedIn Send a message

At a glance

Written premium
over $4.2M
Client retention
92%
Households
about 1,950
New premium, 2023–25
$650K+ a year
New-business target
$600K a year
Carrier panel
11 carriers

About

I'm a senior producer at Sunmark Insurance Services, an agency owned by Sunmark Credit Union. I started my personal lines book from zero in 2017, and I still handle the full new-business cycle myself, from the first referral through quote, application and bind.

I work in Applied Epic and PL Rater every day. When the agency still ran on paper applications, I made the case for DocuSign, led the rollout and trained the staff. It taught me what gets a new tool adopted in an agency, and what gets it ignored.

Technology has been my hobby for years (a couple of projects are below), and the software side of insurance is the part of this business I find most interesting.

Experience

Senior P&C Insurance Producer

July 2017 – present

Sunmark Insurance Services, Latham, NY (remote)

  • Built a personal lines book from zero to over $4.2M in written premium: about 1,950 households and 3,630 policies, with 92% retention.
  • Wrote more than $650K in new premium in each of 2023, 2024 and 2025, against a $600K annual target.
  • Run every step of new business myself: referral intake, multi-carrier quoting in PL Rater, applications in Applied Epic, and binding.
  • Manage complex accounts, including landlords and income-property investors with $30K+ in annual premium, organized across LLCs and individual ownership.
  • Saw the need for e-signature, made the case to management, and led the agency's DocuSign rollout and staff training, replacing paper applications.
  • Trained credit union branch managers and staff to spot and refer insurance needs, and built referral relationships with local realtors.
  • The go-to person for CSRs and a junior producer on coverage, carrier guidelines and underwriting questions.

Sales Development Specialist

April 2015 – July 2017

Sunmark Credit Union, Latham, NY

  • Ran outbound campaigns selling financial products to credit union members, beating sales targets with needs-based selling.
  • Drove CRM adoption for lead tracking, reporting and campaign execution.
  • Worked with underwriting, marketing and operations to improve member-facing workflows.

Finance & Insurance Manager

April 2014 – April 2015

Destination Kia (owned by Pamal Broadcasting), Albany, NY

  • Structured financing and warranty packages, working with partner lenders to improve approval rates.
  • Streamlined the deal-closing process to shorten delivery times.

Scion Sales Manager

May 2008 – April 2014

Northway Motor Car Corporation, Latham, NY

  • Ranked in the top 10 for sales in the NY/NJ region and was recognized nationally as a Scion brand ambassador.
  • Managed fleet and high-volume accounts.

Skills

Insurance

  • Personal and commercial lines
  • Multi-carrier quoting and placement
  • Coverage reviews
  • Retention and remarketing
  • Complex, multi-entity accounts

Sales

  • Full-cycle new business
  • Needs-based selling
  • Referral development with branch staff and realtors
  • Staff training: DocuSign rollout, branch referrals

Software

  • Applied Epic, daily
  • PL Rater, daily
  • DocuSign, led the rollout
  • Microsoft Office

Carrier panel

Travelers, Safeco, NYCM, Progressive, Plymouth Rock, Preferred Mutual, Sterling, Dryden, National General, Leatherstocking and Farmers.

Outside work

Home automation

I run Home Assistant on a Raspberry Pi to tie together lighting, climate control, irrigation, air-quality monitors and Apple devices from six vendors, with alerts when something needs attention. The configuration lives in Git, and config changes are validated before they go live, a habit I picked up after one bad change took the whole system down.

This website

I moved it from Netlify to Cloudflare, publishing automatically from GitHub. When the contact form's emails started vanishing, I worked through the DNS records and the form provider and found an iCloud filter quietly dropping mail from new senders.

Other tools I use: Docker, UniFi networking, Firewalla, Cloudflare, REST APIs and AI coding assistants.

Licenses and education

Licenses

  • New York State Property & Casualty License, Personal and Commercial Lines
  • Certified Professional Insurance Agent (CPIA)

Education

  • State University of New York at Cortland
  • Hudson Valley Community College

Contact

Send a message and I'll reply by email.