Anthony P. Liguori

Insurance × Technology × Partnerships

Latham, NY (Remote) Contact me LinkedIn

Professional Summary

Agency-side P&C operator with daily, hands-on fluency in the workflows InsurTech is trying to modernize. Built a $4.6M book of business from zero at Sunmark Insurance Services, currently maintaining 92% retention across ~1,950 clients and ~3,900 policies. Daily user of Applied Epic and PL Rater; led the agency-wide DocuSign rollout from pitch through implementation. Internal subject matter expert for CSRs and junior producers. Active NY P&C License (Personal & Commercial Lines) plus CPIA designation. Fully remote since 2017.

I know what makes agencies adopt new tools, what makes producers ignore them, and where carrier appetite, rate environment, and workflow friction actually live. I'm interested in opportunities where insurance expertise, technology, sales, and partnerships intersect — across InsurTech, insurance software, carrier technology, and distribution platforms.

Why InsurTech

After nine years inside an agency, I've seen where the time goes: repetitive workflows, disconnected systems, manual data entry, and technology that doesn't always fit how insurance professionals actually work.

Outside of work, I've spent years building and automating my own technology — because I enjoy figuring out how systems work and connecting tools to eliminate repetitive tasks. InsurTech sits at the intersection of those two interests: understanding the insurance problem, and using technology to solve it.

Fully remote since 2017; open to hybrid within the Albany, NY area.

What I Bring

Technology Adoption

  • Identified the operational case for DocuSign, built the pitch to management, and led the agency-wide rollout and staff training
  • Eliminated paper-based application workflows; significantly reduced policy issuance time
  • Know firsthand what drives adoption inside an agency — and what makes staff resist new tools

Partnerships & Channel

  • Built a referral channel inside a credit union from zero — trained branch managers, teller teams, and call center staff to identify and refer insurance opportunities
  • Developed strategic referral partnerships with realtors and real estate professionals
  • Owned the full lifecycle: prospecting, onboarding, performance feedback, ongoing enablement

Insurance Expertise

  • Daily risk placement across a 10-carrier panel: Travelers, Safeco, NYCM, Progressive, Plymouth Rock, Preferred Mutual, Sterling, Dryden, National General, Leatherstocking
  • Deep understanding of carrier appetite shifts, rate environment, and the friction points where agents say no to new tools
  • Daily Applied Epic + PL Rater user — fluent in the AMS and rater workflows insurtech products integrate with or replace

Sales & Relationships

  • Built $4.6M book from zero through consultative selling and proactive pipeline management
  • Manage complex multi-policy accounts including landlord and income property investors with $30K+ annual premium across LLCs and individual structures
  • 92% retention across ~1,950 clients / ~3,900 policies — relationship-driven, not transactional

Experience

Senior P&C Insurance Producer July 2017 – Present
Sunmark Insurance Services  ·  Latham, NY (Remote)
  • Championed and led the agency's transition to DocuSign — identified the operational need, built the business case for management, drove implementation, and trained staff. Eliminated paper-based application workflows and significantly reduced policy issuance time.
  • Built and ran an internal referral channel inside Sunmark Credit Union — developed relationships with branch managers, trained teller teams and call center staff to identify and refer insurance opportunities. Effectively designed and operated a channel enablement program inside a financial institution.
  • Built a personal lines book of business from zero to $4.6M in written premium over 9 years through consultative selling, proactive pipeline management, and strategic referral development.
  • Maintain 92% client retention across ~1,950 clients and ~3,900 policies (~1.9 policies/household) through relationship-driven account management and proactive coverage reviews.
  • Make independent risk placement decisions across a 10-carrier panel: Travelers, Safeco, NYCM, Progressive, Plymouth Rock, Preferred Mutual, Sterling, Dryden, National General, Leatherstocking.
  • Manage complex accounts with B2B-equivalent sales cycles, including investors with $30K+ annual written premium and multi-policy structures spanning LLCs and individual ownership.
  • Serve as the primary subject matter expert and informal mentor for CSRs and a junior producer on coverage questions, carrier guidelines, and risk placement decisions — daily.
  • Daily user of Applied Epic (AMS) and PL Rater (carrier submissions); participated in the agency's Applied Epic training and rollout.
Sales Development Specialist April 2015 – July 2017
Sunmark Credit Union  ·  Latham, NY
  • Designed and executed outbound campaigns targeting credit union members for financial products, exceeding sales targets through consultative, needs-based selling.
  • Drove CRM adoption for lead tracking, reporting, and campaign execution — increasing sales velocity and pipeline visibility.
  • Coordinated with underwriting, marketing, and operations teams to optimize workflows and improve member experience.
Earlier — Sales Leadership in Auto & Finance 2008 – 2015
Pamal Broadcasting (F&I Manager)  ·  Northway Motor Car (Scion Sales Manager)
  • Achieved top-10 NY/NJ regional sales ranking; nationally recognized as a Scion brand ambassador.
  • Managed B2B fleet partnerships and high-volume accounts; structured financing and warranty packages, negotiating terms with partner lenders to improve approval rates.

Skills & Tools

Insurance Domain

P&C Insurance Personal Lines Commercial Lines Independent Agency Workflows Multi-Carrier Distribution Risk Placement Carrier Appetite Coverage Analysis

Sales & Channel

Channel Enablement Partnership Lifecycle Management Referral Pipeline Development Consultative Sales Complex Account Management Retention Strategy Cross-Functional Training

Tools (Daily Use)

Applied Epic PL Rater DocuSign Constant Contact Microsoft Office

Technology Outside of Work

My interest in technology goes well beyond my day job. I build and maintain my own home infrastructure, experiment with automation, and integrate systems to eliminate repetitive tasks — self-taught, hands-on, and for the fun of it.

Home Assistant Raspberry Pi Smart-Home Integrations Docker & Self-Hosted Apps Network-Attached Storage UniFi Networking & VLANs Firewalla & VPNs APIs & Integrations AI-Assisted Automation

Licenses & Credentials

Active New York State Property & Casualty License
Personal & Commercial Lines
Certified Professional Insurance Agent (CPIA)

Get In Touch

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